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SheSays presents Digital Creative Course
Friday, September 14, 2012 from 9:00 AM to 5:00 PM (EDT)
New York, NY
What is this course?
For 9 months SheSays has been running sold-out one of a kind courses with incredibly positive feedback from our students. Each course is viewed as a system where modules are interdependent and purposely built to:
1. transform you into a doer not just a talker. we like to keep things practical, so we'll focus on the 'how' as well as the 'what'.
2. provoke action - we do this by saying some brutally honest things and by giving you pointers you can start acting upon the very next day
3. instigate reiterative learning - since what we do is based on sharing principles we'll sometimes chop and change sessions on the fly based on what the group wants to get out of the day
And because all our teachers are award-winning professionals who still work in the industry, they actually know what they are talking about.
Who is this course for?
Anyone (men and women) wanting to know how to make great digital work. This course is also ideal for people who do predominantly print and tv and feel a little lost when thrown in the deep end by their boss.
What we'll cover
1/ Brief history of what’s going on -1 hour - Instructor: JC
Through a few digital disaster stories over the years we’ll make you relax and tell you why it’s not too late to enter this arena. This session will give you a good overview of what’s been achieved in the digital creative world to date.
2/ Key things you should know about digital creative - 40 mins - Instructor: AL, JM
This section aims to infuse a mindset change all digital creatives have baked into their DNA. Get used to creating platforms and services, not campaigns. Get used to making prototypes and testing on the fly and get used to measuring results.
3/ Acronym and jargon busting - 40 mins - Instructor: JC
Acronym and jargon busting that will make you know what you’re talking about. This section also gives you a few tips of where to get the best knowledge of all things digital. A cheat-sheet if you like.
4/ Budget and time it right - 40 mins - Instructor: AL
It'll make you a better creative if you know roughly how much projects cost and what's posssible. Through examples of award-winning work, we’ll tell you budget, timings and teams for a series of projects on different platforms. Your clients will love you for this, we promise.
5/ The right teams and processes -40 mins - Instructor: JM
We’ll break down the digital process and tell you who does what and what tools/documents you’ll need from a creative perspective.
6/ The responsibilities of a digital creative - 40 mins - Instructor: JC
What does your CD expect you to do, how to sell things internally and how to sell good digital work to your client.
7/ Work on briefs - 1hr 20 mins - Instructors: AL, JM & JC
Yep, you guessed it, we’ll give you a brief and you’re going to reply to it. The instructors will give feedback on each response.
8/ Wrap up - 30 mins - Instructors: AL, JM & JC
As Chief Creative Innovation Officer of JWT New York, James oversees the agency’s creative in the digital space and works to further expand JWT’s footprint in this area. Campaign magazine called him “one of the brightest stars in digital advertising.” He was also a Creative Partner at Anomaly and Creative Director at Dare in London which was recently named 'Digital Agency of the Decade'. He has won over 50 creative awards at all the big ones. He is actively involved in the NY start-up scene as an advisor and angel investor and recently signed an innovative deal between JWT and TechStars the start-up incubator. He is the founder of Celebrity Ping Pong magazine and is rated 1273 in the US at table tennis. He will beat you.
Ale is a co-founder of SheSays and CEO of co-creation platform Shout. Before starting two companies, Ale worked as a Creative Director at McCann NY, Agency Republic in London and Framfab/LBi, also in London. In 2010 she was picked by Fast Company magazine as number 29 of 100 most creative people in business beating the co-founder of FourSquare.
Her work has won various awards like Cannes Cyber Lyons, OneShow Interactive, D&AD and NY Festivals. Ale also teaches the prestigious MasterClass for HyperIsland, Berghs, Boulder Digital Works and Miami Ad School. She writes a montly column for Brazilian magazine Info on digital culture.
Jason Musante, previously the Content Lead at growth consultancy Co:Collective, believes in the power of collaboration and employing non-traditional approaches. His award winning work is proof of that. Jason has worked for such industry luminaries as David Lubars, Gerry Graf and Ty Montague. While working at Co:collective, Jason helped launch Google+. He also co-created JCPenney's award-winning integrated campaign, "Beware of the Doghouse” while working for Gerry Graf. Jason has been recognized by major advertising award shows including The New York Art Director's Club, ANDYs, Webby Awards, One Show, One Show Interactive, LIAA, the Clio Awards and Cannes. Jason is a judge for TheFWA.com as well as a regular contributor to industry publications.